Discover How Paul Marciano Transformed the Fashion Industry
When talking about the fashion industry, you can never fail to mention Paul Marciano and his brothers. Paul Marciano had come for a vacation in the Los Angles, but as an entrepreneur, he spotted a gap in the fashion industry that he could fill. Paul Marciano believes that every entrepreneur must be able to see a need in the market and come up with ways of meeting this need. In 1981 Paul Marciano and his brothers relocated to LA. This is where they began their company that is operating even today known as GUESS. This page can give you more info. about GUESS.
GUESS recorded great success within the first year, and it managed to make a huge sale of six million dollars. Paul Marciano great way of marketing the products of the company brought about this great success. As a result of better marketing and advertising strategies by Paul Marciano, GUESS has been in the top of the fashion industry in America for the last 37 years. The fashion world has recorded tremendous changes since the establishment of GUESS. Read more about this transformation below.
GUESS is popular due to the production of classic and unique jeans. This company is the first to produce designer jeans. Introduction of denim in the fashion industry in the early 80s was certainly a bold step for GUESS. Through his advertising strategies, Paul Marciano helped many households to appreciate the beauty of denim. Nearly everyone in America has a jean wear from GUESS. The ability to come up with new and better designs is the force behind the great success of Paul Marciano and his brothers. GUESS is still number one jeans supplier to date.
Many models that were selected to be the GUESS ad campaigns were never known before. The selection of such models made GUESS popular and also helped the model to be known. With the exposures that GUESS offered these girls, many of them are today international celebrities. It is through Paul Marcianos desire to help upcoming models that this was possible. Marciano had the talent to identifying young models with potential and bringing this potential out of them. Check here to learn more about Paul Marciano.
There is no doubt that GUESS has managed to attract many different clients who have a good taste for fashion. As a result of competition over the years, Paul Marciano decided to offer the customers a collection of jeans, shoes, accessories, and image. This makes sure that their clients can get all that they need in one stop shop.